About Me

Writing is my passion and my profession.  Quite simply, I love to write.  But my journey to becoming a professional writer has been a long and winding road. .

After high school, became a registered nurse. I moved to Sudbury, Ontario and worked on medical and surgical units until my first child was born. I left the profession then. The shift work wasn’t going to work for my family.

So, what to do?    Go to university, that’s what!

My daughter was three months old when I started a commerce degree part-time at Laurentian University, Sudbury, Ontario. But two children later, managing the work load was becoming difficult.  I was approaching the third year of the program, which required five courses to be taken simultaneously.  With a self-employed husband and three children, it just wasn’t possible to continue in the program.

I took a few years off and ran a small home-based business selling children’s books. That’s when I came up with the wild idea that I would like to write. English had never been my strong suit. What was I thinking?

I took a journalism course at Cambrian College in Sudbury, Ontario and considered entering the program.  In fact, my professors encouraged to do so. Instead, I returned to Laurentian University and changed my degree to English.  After 19 short years, I graduated in 2002 with an honours B.A. in English.

Twice, I was short-listed for the English department’s annual essay writing contest.

Along the way, I wrote and published short stories, winning several contests. I also wrote a monthly humour column for a local publication for three years. In 2003, I placed second in the 7th Annual Erma Bombeck Writing Competition out of 1,100 entries from 48 states and 21 countries. I was the only non-American to place in this contest to that point.

I’ve worked as a journalist and I’ve freelanced.  I wrote a weekly column called One Life. I worked on advertising-driven copy for The Sudbury Star — advertorials and special sections.

I was a regular contributor to an online magazine about the Canadian mining supply industry.  Most recently,  my articles have appeared in Canadian Mining JournalCIM Magazine and Canadian Mining Magazine.

With freelance journalism opportunities disappearing, I’ve turned my writing focus to copywriting — something I was always intersted in, but didn’t know how to begin.

To get started, I took courses with some of the best copywriters in Canada, including Steve Slaunwhite, Gordon Graham and Nick Usborne, as well as Ed Gandia and Belinda Weaver.   These names may not mean much to you, but they are rock stars in the copywriting world. (If the copywriting world has rock stars 🙂 ).  They are great teachers!.

With my background in business — both acedemically and through experince — I’ve found I really like being a copywriter.

I like working with clients ot produce great marekting copy for their businesses — marketing copy that speaks to their target market and breaks out of corporate speak that no one understands.   Re-writing copy is great fun,  I like taking bland, boring website copy and making it shine, so that potential clients know with in seconds of landing on their website what the company does and how it can solve their problem.

Enough about me.

What I really want to do is write great markeitng copy for you and help your business succeed!

Oh!  Just in case you were wondering, I like knitting, snowshoeing, cycling, eating ice cream and cutting down dead trees with my chainsaw.

Janice is well versed in the principles of writing strategic copy that gets results.
I highly recommend her work.

Steve Slaunwhite

Award-Winning Copywriter and Author, The Everything Guide to Writing

Interested in working on a project?


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