With a background in business and persuasive writing, I’m a skilled B2B copywriter, who is uniquely positioned to help your business grow.
The trend in marketing is content marketing — effective, high-quality copy that gives potential clients useful and educational information, so they can make an informed purchasing decision, as well as positioning your business as an expert in your field.
Clients want to do business with knowledgeable people. Make you and your company look professional with well-written marketing copy.
I write strategic marketing copy:
White papers, backgrounders, fact sheets.
Potential clients are looking for information to help them solve their problems. If you are selling something new, expensive or complex, a white paper, backgrounder, or fact sheet will give them the information they need to make good business decisions along all stages of the sales funnel.
Case studies/success stories.
A satisfied customer’s experience with your business will influence the purchasing decisions of other customers. A case study or success story will add credibility to your company or organization and influence buyers’ decisions.
Websites and landing pages.
A website with great writing will engage readers, giving them the information they need to make a buying decision. Good website content will also increase your site’s SEO rankings.
Placed articles and advertorials.
Show your expertise and knowledge with an article in a trade magazine or newspaper, and highlight your business at the same time. An advertorial in a local paper or trade magazine can say a lot about your business.
A good sales letter still generates leads. Who doesn’t like to get personal mail? A series of well crafted emails will remind potential customers of your expertise and help make a decision.
Speeches, presentations and trade show pitches.
Not all business communication is written. A well crafted speech or presentation will attract new business. Be prepared at your next trade show and persuade attendees to buy your product or service.