People stay on a website for five to seven seconds. That’s it. Five to seven seconds. If they don’t find what they are looking for, they move on. To keep people on your website, you need three things to be clear from the second they land on your website. No...
I arrived home from an evening meeting and my husband (a.k.a my executive assistant) said, “A guy called for you and he wants you to call him back.” I looked at the clock. It was 9:45 p.m. “I’ll call him in the morning,” I said. “No, he wants you to call him now.” So,...
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