Stop Explaining and Start Selling

3 things your website needs, but probably doesn’t have.

3 things your website needs, but probably doesn’t have.

People stay on a website for five to seven seconds. That’s it. Five to seven seconds. If they don’t find what they are looking for, they move on. To keep people on your website, you need three things to be clear from the second they land on your website.  No...

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4 reasons words matter in marketing copy

4 reasons words matter in marketing copy

I arrived home from an evening meeting and my husband (a.k.a my executive assistant) said, “A guy called for you and he wants you to call him back.” I looked at the clock. It was 9:45 p.m. “I’ll call him in the morning,” I said. “No, he wants you to call him now.” So,...

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Who writes your marketing material?

Who writes your marketing material?

When I was at PDAC in March of 2020, I asked several exhibitors, Who writes your marketing material? The answers were surprising. The most common answer?  I don’t know. Other responses:   One of the engineers, I guess. Me. Last week. One of the IT guys probably. As I...

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