Stop Explaining and Start Selling

    Most mining supply companies are very good at explaining what their product is and how it works. All good. But where too many mining suppliers lose prospects is by not telling potential clients how their product will benefit them. Features v Benefits...

People want to do business with people they know. Preferably people they’ve met, shook hands with, and talked to in person. Someone they’ve connected with. But in the digital business world, meeting and getting to know people is different. Your website is where your...

The first sentence people read when they arrive on your website needs to tell visitors what you do and for whom. If it doesn’t, they are likely going to move on. I’ve been looking at some more websites of mining suppliers and, yes, there is usually a sentence that...

If trust is the new advantage, then customer stories help build that trust between you and your prospects. Don’t let the word story put you off customer stories. I’m not talking about once-upon-a-time stories. I am talking about a satisfied customer telling the story...

People stay on a website for five to seven seconds. That’s it. Five to seven seconds. If they don’t find what they are looking for, they move on. To keep people on your website, you need three things to be clear from the second they land on your website.  No...

I arrived home from an evening meeting and my husband (a.k.a my executive assistant) said, “A guy called for you and he wants you to call him back.” I looked at the clock. It was 9:45 p.m. “I’ll call him in the morning,” I said. “No, he wants you to call him now.” So,...

When I was at PDAC in March of 2020, I asked several exhibitors, Who writes your marketing material? The answers were surprising. The most common answer?  I don’t know. Other responses:   One of the engineers, I guess. Me. Last week. One of the IT guys probably. As I...